Best football betting sites

Image of the best football betting sites

Welcome to Crafty Gambler. Are you here looking for the Best Football Betting Sites? If so look no further, we are all about betting on the beautiful game.

Let us guide you to the best bookmakers for football. We want to give you the full picture on what makes one bookmaker better than another.  We’ll show you where to find the best free bets and bet bonuses along with the best football betting markets.

We’ll explain how to place a football bet, unscramble the betting jargon so you know your ‘accas’ from your Goliath bets and we’ll show you some simple football betting strategies to get you started.


We’ve had countless years following online football betting and have coupled this with online marketing expertise. We have trawled the bookmakers to find the best betting sites for soccer.

Our favourite and best bookie for football is Betfair, however as you are possibly a newcomer to this and you’re here looking for the best online bookmaker to use for betting on football, we’ll start at the very beginning to help you decide what to do next.

It goes without saying that to place a bet you need to choose a platform and this means deciding on a bookmaker. All have different interfaces and promotions all designed to entice new customers.

Best football betting sites – Top 3 reviewed

We consider several factors when deciding on where to bet on football. We want a safe, secure platform, with an excellent betting experience through a slick interface. We want great odds and loads of options to bet on.

image of the betfair logo

#1 Betfair – Best football betting site 2019

In our opinion the best betting site for football is Betfair.


Free Bet

£100 in free bets with Betfair

Customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Ts & Cs apply.


Join Betfair

Why should you choose Betfair? Firstly their new customer offer is as good as you will find amongst all online bookmakers. It’s a great offer and one that can get you started out, to find your feet and place some free bets.

Online football betting is all about finding value and ultimately winning. Betfair are highly regarded as offering football betting customers the best experience.

image of crefty gambler best football betting site for odds

Betfair – Best for odds

Football betting with value is what makes any bookmaker stand out from the crowd. We want to see higher returns on our bets and Betfair go a long way to help us all achieve this;

Betfair – Best betting site for the Premier League

Often billed as the greatest league in club football. In our opinion the best football betting site for the Premier League is Betfair. Compared to other leading football betting sites, Betfair offered the best odds on Premier league football matches since January 2018.

We all want great odds. It helps us receive greater returns and along with the Betfair Price rush we love placing our bets with this bookmaker, especially on Premier League matches.

Betfair – Best bookmaker for the Champions League

Who doesn’t love Europe’s top club competition. Year after year it never fails to entertain. Once again Betfair comes out top and justifies our opinion as the leading bookmaker for football betting. Betfair have been offering the lowest match over rounds for Champions League betting since January 2018.

Betfair have a solid sports look, as good as you will find anywhere across the range of bookmakers.

Football takes centre stage and is easily accessible. They Betfair interface is easy to navigate and finding the latest football matches, competitions and tournaments couldn’t be easier.

image of the betfair football betting platform

The Betfair betting platform


Adding a bet is very straightforward and with the promise of fantastic odds finding value is highly likely.

Depositing and withdrawing funds is very safe, with Betfair using. You can be confident that your money is dealt with in a secure manner.

Betfair have lots of ongoing promotions to keep you interested and are one of only a few bookmakers to offer Exchange betting, which you may have seen.

best betting site for football betting exchange

Betfair exchange – The best football betting exchange.

If you’re not familiar with Exchange betting here’s a quick guide.

Traditionally when customers play they put their bet on a particular event happening. Such as Liverpool to win a game. This is known as ‘backing’. In exchange betting a punter can bet on an event not happening. This is called ‘laying’. For example betting on Liverpool not to win.

In the Betfair exchange customers can bet against other customers and Betfair. It’s really interesting way if placing bets and for the aficionados can really be appealing. The Betfair exchange has a new customer offer in its own right.

best football betting site promotions

Betfair – best for promotions and offers

With a dedicated section to ongoing promotions make sure you keep up to date with the latest and best offers on enhanced football odds and free bets.

We have given Betfair a 5 star rating for their 5 star service. To sum up this bookmaker gas the eBay betting site for football betting and we highly recommend it.

Join Betfair

safe and secure betting

Safe & Secure

Betfair are registered and regulated with the UK gambling commission. There platform uses the very latest technology to keep your identity and money safe.

image of the bet 365 logo

#2 Bet365 – Best for football betting markets

A big name and another betting site you wouldn’t go wrong with is Bet365. For football betting they would make a superb choice.

As a new customer you can claim;

£100 in Bet Credits

Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Join Bet365

As a complete package Bet365 offers an incredible service. The ease of signing up and depositing can be done with very little fuss.

Bet365 have a huge sportsbook and because of the number of markets available we think this platform deserves its place in any list of best football betting sites.

Bet365 are registered with the UK gambling commission and use a number of verification steps to keep your identity and money safe.

image of football match

Bet365 have a completely safe and secure platform so you can be sure your money is well protected.

The bet365 platform is easy to navigate and there are any number of ways to place football bets. We also find they have some great odds, especially on football.

Compared to other bookmakers Bet365 probably tend to stay away from offering constantly changing and ongoing promotions and offers. That’s not to say they don’t exist, they just mainly stay the same for long periods.

Some of the football betting offers available on Bet365 are; Getting your bets paid out if the team you back goes 2 goals ahead. Check out their ‘Bore draw’ promotion as well as euro bonus.

For straight up football betting with a trusted name, Bet365 are an excellent and popular choice of bookmaker.

image of the William Hill logo

#3 William Hill – Best football betting site for acca insurance

The self proclaimed ‘Home of Betting’ is another huge player in the gambling industry.

‘Hills’ are well renowned for their excellent service, having a substantial and very complete sports book.

As a football betting site William Hill would satisfy the most demanding customer. We have always been impressed with the platform and the football coupon section has all the most popular football betting markets and is very easy to use.

Bet £10 get 3 X £10 bets

New online customers only. Min £10 stake, win only, min odds 1/2, free bets paid as 3 x £10, 30 day expiry, free bet/payment method/player/county restrictions apply. See full Ts &Cs

Use Promo Code C30

Join William Hill

Why would you choose William Hill? We just like the simplicity of the interface, coupled with a more than plenty football section. The ease of use is what really stands out for this bookie and it would certainly make any list of best football betting sites.

All the main bookmakers you’re familiar with have their own individual app. You can choose to download this and take up valuable phone storage and constantly update. There is no problem with this however in our opinion, once you’ve chosen your bookmaker, simply save the home screen to your phone. All of the bookies update their interface and platform constantly and mobile betting sites are excellent.

image of the william hill bookmaker football section

The William Hill platform

William Hill are great for quick simple offers, almost on a daily basis. These promotions are offered across the football betting market and you definitely need to keep an eye on their enhanced odds offers; for great value returns on your football bets. They also dish out Flash odds. Again you need to keep an eye on their markets as these are usually limited time offers. One aspect of betting on football we really like is ACCA insurance. If you’re unfamiliar with this we have explained more in detail further down the page. ACCA insurance is great for protecting your football bets and gaining some free bets should part of your bet not win.

What to look out for when joining a bookmaker.

The best betting sites for football all have varying new customer sign up offers. Our favourite bookmaker Betfair requires the customer to enter a promo code when signing up.

image of footballer standing on a football pitch

Not all bookies require this but many do. A promo code is simply a code entered on the new customer sign up page which activates the new customer offer. If the customer fails to enter this promo code then they will not be entitled to the offer.

New customer Promo codes can also be called Bonus codes. Just make sure you check the Ts and Cs before signing up, if you’re intending to use their new customer offer.

We’ve checked the best football betting sites and the following table will give you the latest promo code to use;

Football Betting Site Join Now
Betfair Promo code ZBBC01 Join Now
Bet365 n/a Join Now
William Hill C30 Join Now
Bet Victor n/a Join Now
Coral n/a Join Now
Ladbrokes 20FREE Join Now

How to bet on football

This is a very broad question. It depends on what you want to bet on, how much you’re willing to bet and what offers or incentives there are when placing a football bet.

The best football betting sites have countless ways and options to enable customer to place a bet. These are called betting markets. Examples of football betting markets can be placing a bet on who will win a particular football match or having a bet on who will score in a match. The choice can often seem endless.

To place a bet is usually a very simple process. It is not in the bookmakers best interests to make this a difficult thing to do.

Bet365 is one of the most popular bookmakers for football betting. We can use their interface and platform to explain how to place a bet on this sport.

Obviously you need to have created a betting account with Bet365 (or whatever bookie you have chosen). Once you’ve done this you need to make sure you have added some funds to your betting account; this enables you to place the bet.

You then need to navigate to the football menu. In the case of Bet365 it is called Soccer. Once her you will find all the main list of football options. Included in this is leagues, competitions and nations. You will also notice some other markets which we will go into further detail later on in this post. All of the best football betting sites, know which leagues and markets are the most popular. For this example we will choose the Premier League. Upon selecting the EPL, you will see listed all the upcoming matches, including kick off times and dates. The first odds you will see are for the Win-Draw-Win market. To see more betting options available you need to select your chosen match. This will display all of the available markets for that individual fixture. As you can see there is a huge amount of ways to place a bet.

To keep things simple, let’s say we selected Tottenham v Newcastle and we wanted to place a bet on a Newcastle win. It’s a simple bet, however the odds of 7/1 for a victory to the magpies is too appealing not to pass up. Simply click or tap on the odds and this will be added to your betslip.

As you have previously added funds to the betting account, you can then enter your stake and the bet slip will calculate your returns should it win.

Press the Place bet button and that is all you need to do to place a football bet.

As you make more selections they to will be added to the betslip and the odds will obviously increase. However the more selections you make the higher the chances are of the bet not winning. So you need to be careful!

The sites for football betting all operate in very similar ways. Look for your matches or competitions and carefully select the markets to be added to your bet slip.

There are so many different markets it is impossible to mention them all. They are mostly self explanatory however the best bookmakers for football have some very clever and attractive incentives for you to bet with them.

The Best Football Sites – Betting markets

This is where the best football betting sites come into their own. The sheer volume of football betting markets make it a football fans dream, when it comes to placing a bet. There are the usual and traditional ways to place a bet and no betting slip would be complete without picking a winner, however there are some ingenious ways to have a flutter.

Win draw win – Is exactly what it says. Place a bet on home team to win. A draw or the away team to win.

Correct score – Not my personal favourite as its very hard to predict. You can find some very appealing odds on this market.

Goal scorer – When there’s a striker in red hot form, check out his odds. You may just find a winner.

Goal times – Another self explanatory football betting market. Bet on when the time when the goals will be scored. Maybe a market suited for In Play betting, which is explained further down the page.

BTTS – Ever seen this term? It stands for Both Teams To Score. The BTTS market comes in many variations. You can bet on straight BTTS or BTTS and win which means both teams have scored but one of them has won the match. Some football betting sites offer BTTS no draw whilst others offer acca insurance on BTTS markets. A market suited to high scoring teams with a leaky defence is the BTTS and over/under market. Here you can place a football bet on both teams scoring whilst predicting the number of goals in the match; hard to do, but the returns can be very high. This is one of the most popular markets. Probably because it’s all about goals.

When betting on football, many markets can lend themselves to stats. There are countless websites offering statistics and information on which players are likely to receive a yellow or red card or which teams are good at gaining or giving away corners.

Cards – Choose the players or teams most likely to pick up the reds and yellows.

Corners – Follow the stats and place your bets on the teams likely to concede or gain the most number of corners.

The best football betting sites also offer other betting options which you may or may not have heard of, however they are well worth a look.

Double chance – Were all for safe betting and the double chance bet gives the punter a little protection. In a game of football there can be 3 possible outcomes; a home win, an away win or a draw. Essentially the double chance football bet gives you two chances of winning the bet. So how does this work?

Let’s take Tottenham v Newcastle as an example. With the double chance bet you can wager on Tottenham winning or the game to end in a draw.

If either of these two outcomes happen then you win the bet. However if Newcastle won you would lose the bet.

Likewise you could bet on either Tottenham or Newcastle to win. If either team won then so does your bet, however if the game ends in a draw then you lose.

On the face of it this seems like the perfect football betting market. The bookmakers aren’t daft and as attractive as it seems, because you are increasing your chances of winning, this means the odds are lowered (On the double chance market). If you were to bet on the outcomes separately, you’re likely to find higher odds.

Win to nil – A great market that we always like to find value on. It’s quite simple and means you are betting on a team to win, which means they have to score, whilst the other team fail to find the net. Another one possibly for the statisticians amongst you.

In Play – This is offered by most of the best football betting sites and bookmakers. In Play betting is becoming increasingly popular. It means that you can find betting markets available whilst a football match is ongoing.

So if you can see one team dominating the other, or a particular player having a good game or maybe a hot headed midfielder looks like he might see red, check out what odds are available as the action unfolds. This is a great way to bet and you’ll find some fantastic football betting markets. It makes watching the game a little more exciting.

Cash out – Another offering form the best bookmakers for football is the cash out option. Cashing out a bet is when you have placed a bet and before the bet has come to its conclusion the bookmaker will offer you a return. The trick here is whether you stick to your guns and see the bet through where your returns could be high, or take the cash out option because if you don’t your bet might ultimately lose.

Coupons – Lots of bookmakers have a section called Coupons, within their football market. A coupon is simply a group or list of matches available within a particular market. The bookmakers tend to call the most popular football betting markets ‘coupons’ just so customers can quickly and easily find them.

Football betting accas – If you’ve been tempted by having a flutter on the football you may have been daunted by all the lingo. Hopefully by now you have seen which bookmakers are the best for football whilst reading about what you can bet on and how you can do it. Probably one of the most popular ways to bet is by creating an accumulator or acca for short. You’ve surely seen them on social media. Someone bragging their acca has won them a nice earner. An acca is simply a bet that contains 4 or more individual bets. (You can place one bet which is a single, two which is known as a double or three individual bets which is known as treble).

A football accumulator bet is created when you choose 4 or more individual bets or legs as they are more commonly known. The more legs you add to your acca the higher the odds and potential returns. The downside is the acc has more chance of losing. You must have seen or heard people moaning about a particular match letting someone’s acca down.

The best way to build an acca is bet on what you know. The BTTS (both teams to score) market is always popular as well as the win-draw-win market. It’s a good idea to be realistic. A huge 10 leg acca is very unlikely to win.

Some of the best football betting sites offer what is called acca insurance. This can differ from bookmaker to bookmaker but gives the customer a little protection when betting. Acca insurance usually works by placing a 4 fold or more accumulator bet and if one of the legs fails to win then you can get your money back. The money back is usually in the form of a free bet, so you essentially get to place another bet. It’s a nice way find value in accumulator bets with added confidence of at least getting something back.

What are bet builders?

These are relatively new and like most things football betting related have varying names depending on which bookmaker you have chose. All of the best football betting sites have this facility and they are often called bet Builder or price it up or even request a bet. This is all about the customer creating their own bet and the bookmaker giving the odds.

For example you may have a goal to be scored in the first half, over 10 corners in the match, a sending off and a team to win. You can often input this into the betting sites interface and/or tweet them the request. They’ll get back to you with the odds. Its a nice way to create your own bets and they can often be shared amongst other punters to add a little interest.

Betting offers for football

Most, if not all online bookmakers have some sort of promotional incentives. These offers come in many forms and if you dig deep you can find some real crackers.

Have you ever seen crazy football betting offers such as 50/1 for Manchester City to wear blue at home? Of course you’re going to bet and get it right, however what the bookmaker is doing is simply offering you a free bet that most probably can’t be withdrawn in real cash unless the winnings are re wagered on another bet. Our advice for any sort of offer like this is to check what the Ts and Cs are beforehand as they usually apply to new customers.

The best betting site for football betting offers in our opinion is Betfair. We’ve already set out why this bookmaker takes a position in our top 3 betting sites and their promotions are really worth checking out.

Betfair’s promotions page is regularly updated with acca offers on football and you should definitely check out their football jackpots section, billed as the world’s biggest, the Colossus bet can see you win some life changing sums of money all from betting on football.

The bookmakers often like to offer enhanced odds on football. You need to keep an eye on your betting sites sports book. They’re all named differently from bookmaker to bookmaker however they all do the same thing. Look out for Price boosts or Price rush labels next to some football fixtures.

Football betting strategies

Creating a football betting strategy can take time and patience. A strategy can be something as simple as picking an acca of home wins and hoping for some good odds and returns.

There’s nothing wrong with this however to truly take advantage of the best football betting sites, it may be worthwhile checking out some stats and basing a strategy around something you have knowledge in.

We all like to see goals and you can create a strategy on the BTTS market. If you use a website such you can easily see for yourself who bangs them in and who has a leaky defence. There are stats for clubs across all divisions from most of the main nations across the world. Simply pair up the sides who have high percentages for either scoring or conceding goals and see what odds are offered. Maybe you could stick to a four-fold acca. Check out the line-ups to make sure the star striker isn’t injured and have a bet.

Football stats really do lend themselves to football betting strategies and its an individual choice as to how to make up a betting system.

Other best football betting sites

There are a huge number of betting sites for football. They all have different markets and ways to bet. They all have various welcome bonuses, free bets and offers all enticing you to sign up with them.

A football betting site is a personal choice. It depends what you’re after. Some have a really good In play product, whilst others are constantly enhancing their football betting odds.

If our top 3 don’t meet what you’re looking for then check out the best of the rest;

Table of other bookmakers

To sum up

There are countless bookmakers all vying and competing for your custom. Our guide is based on our opinion. We have created our top 3 best football betting sites to give you an informed idea of where to sign up and what you can expect to receive to hopefully give you the best football betting experience.

Remember to gamble responsibly.