Best football betting sites

Image of the best football betting sites

Welcome to Crafty Gambler. Are you here looking for the Best Football Betting Sites? If so look no further, we are all about betting on the beautiful game.

Let us guide you to the best bookmakers for football. We want to give you the full picture of what makes one bookmaker better than another.  We’ll show you where to find the best free bets and bet bonuses along with the best football betting markets.

We’ll explain how to place a football bet, unscramble the betting jargon so you know your ‘accas’ from your Goliath bets and we’ll show you some simple football betting strategies to get you started.


We’ve had countless years following online football betting and have coupled this with online marketing expertise. We have trawled the bookmakers to find the best betting sites for soccer.

Our favourite and best bookie for football is Betfair, however as you are possibly a newcomer to this and you’re here looking for the best online bookmaker to use for betting on football, we’ll start at the very beginning to help you decide what to do next.

It goes without saying that to place a bet you need to choose a platform and this means deciding on a bookmaker. All have different interfaces and promotions all designed to entice new customers.

Best football betting sites – Top 3 reviewed

We consider several factors when deciding where to bet on football. We want a safe, secure platform, with an excellent betting experience through a slick interface. We want great odds and loads of options to bet on.

image of the betfair logo

#1 Betfair – Best football betting site 2019

In our opinion the best betting site for football is Betfair.


Free Bet

£100 in free bets with Betfair

Customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Ts & Cs apply.


Join Betfair

Why should you choose Betfair? Firstly their new customer offer is as good as you will find amongst all online bookmakers. It’s a great offer and one that can get you started out, to find your feet and place some free bets.

Online football betting is all about finding value and ultimately winning. Betfair are highly regarded as offering football betting customers the best experience.image of crefty gambler best football betting site for odds

Betfair – Best for odds

Football betting with value is what makes any bookmaker stand out from the crowd. We want to see higher returns on our bets and Betfair go a long way to help us all achieve this; In independent tests, Betfair has been shown to have the best odds.

Betfair – Best betting site for the Premier League & Champions League

Often billed as the greatest league in club football. In our opinion the best football betting site for the Premier League is Betfair. Compared to other leading football betting sites, Betfair offered the best odds on Premier league football matches since January 2018.

We all want great odds. It helps us receive greater returns and along with the Betfair Price rush we love placing our bets with this bookmaker, especially on Premier League matches.

Who doesn’t love Europe’s top club competition? Year after year it never fails to entertain. Once again Betfair comes out top and justifies our opinion as the leading bookmaker for football betting. Betfair has been offering the lowest match over rounds for Champions League betting since January 2018.

Betfair has a solid sports look, as good as you will find anywhere across the range of bookmakers.

Football takes centre stage and is easily accessible. They Betfair interface is easy to navigate and finding the latest football matches, competitions and tournaments couldn’t be easier.

image of the betfair football betting platform
The Betfair betting platform

Adding a bet is very straightforward and with the promise of fantastic odds finding value is highly likely.

Depositing and withdrawing funds is very safe, with Betfair using. You can be confident that your money is dealt with in a secure manner.

Betfair has lots of ongoing promotions to keep you interested and are one of only a few bookmakers to offer Exchange betting, which you may have betting site for football betting exchange

Betfair exchange – The best football betting exchange.

If you’re not familiar with Exchange betting here’s a quick guide.

Traditionally when customers play they put their bet on a particular event happening. Such as Liverpool to win a game. This is known as ‘backing’. In exchange betting, a punter can bet on an event not happening. This is called ‘laying’. For example, betting on Liverpool not to win.

In the Betfair exchange, customers can bet against other customers and Betfair. It’s a really interesting way if placing bets and for the aficionados can really be appealing. The Betfair exchange has a new customer offer in its own right.

They have markets available for all the things you would expect from the standard match result, goals and the more value markets like a win to nil and both teams to score both halves. If you are looking for the exchange you will find it on the tab on the top left of the desktop site or if you using mobile you’ll need the dedicated Exchange betting app.

There are some big numbers traded on the exchange with the Premier League winner 18/19 the current highest with just over £10,000,000 traded. A standard Premier League game will have around £500,000 traded across the various markets.

Exchange odds on the Premier League winners market - over 11 million traded

This image was taken on the 19th April and there were only 2 teams left in the title race at this time. If you are into long term trading this is a market to check out as you often get movements in the odds over the course of a season as teams form comes and goes.

best football betting site promotions

Promotions and offers

With a dedicated section to ongoing promotions make sure you keep up to date with the latest and best offers on enhanced football odds and free bets.

We have given Betfair a 5-star rating for their 5-star service. To sum up this bookmaker gas the eBay betting site for football betting and we highly recommend it.

Join Betfair

safe and secure betting

Safe & Secure

Betfair is registered and regulated with the UK gambling commission. Their platform uses the very latest technology to keep your identity and money safe.

image of the bet 365 logo

#2 Bet365 – Best for football betting markets

A big name and another betting site you wouldn’t go wrong with is Bet365. For football betting, they would make a superb choice.

As a new customer you can claim;

£100 in Bet Credits

Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Join Bet365

As a complete package Bet365 offers an incredible service. The ease of signing up and depositing can be done with very little fuss.

Bet365 have a huge sportsbook and because of the number of markets available we think this platform deserves its place in any list of best football betting sites.

Bet365 are registered with the UK gambling commission and use a number of verification steps to keep your identity and money safe.

image of football match

Bet365 have a completely safe and secure platform so you can be sure your money is well protected.

The bet365 platform is easy to navigate and there is any number of ways to place football bets. We also find they have some great odds, especially on football.

Compared to other bookmakers Bet365 probably tend to stay away from offering constantly changing and ongoing promotions and offers. That’s not to say they don’t exist, they just mainly stay the same for long periods.

Some of the football bettings offer available on Bet365 are; Getting your bets paid out if the team you back goes 2 goals ahead. Check out their ‘Bore Draw’ promotion as well as euro bonus.

For straight up football betting with a trusted name, Bet365 is an excellent and popular choice of bookmaker.

image of the William Hill logo

#3 William Hill – Best football betting site for acca insurance

The self-proclaimed ‘Home of Betting’ is another huge player in the gambling industry – They’ve trademarked that phrase so no other betting companies can use it!  

‘Hills’ are well renowned for their excellent service, having a substantial and very complete sports book.

As a football betting site, William Hill would satisfy the most demanding customer. We have always been impressed with the platform and the football coupon section has all the most popular football betting markets and is very easy to use.

Bet £10 get 3 X £10 bets

New online customers only. Min £10 stake, win only, min odds 1/2, free bets paid as 3 x £10, 30 day expiry, free bet/payment method/player/county restrictions apply. See full Ts &Cs

Use Promo Code C30

Join William Hill

Why would you choose William Hill? We just like the simplicity of the interface, coupled with a more than plenty football section. The ease of use is what really stands out for this bookie and it would certainly make any list of best football betting sites.

All the main bookmakers you’re familiar with have their own individual app. You can choose to download this and take up valuable phone storage and constantly update. There is no problem with this however in our opinion, once you’ve chosen your bookmaker, simply save the home screen to your phone. All of the bookies update their interface and platform constantly and mobile betting sites are excellent.

image of the william hill bookmaker football section
The William Hill platform

William Hill is great for quick simple offers, almost on a daily basis. These promotions are offered across the football betting market and you definitely need to keep an eye on their enhanced odds offers; for great value returns on your football bets. They also dish out Flash odds. Again you need to keep an eye on their markets as these are usually limited time offers. One aspect of betting on the football we really like is ACCA insurance. If you’re unfamiliar with this we have explained more in detail further down the page. ACCA insurance is great for protecting your football bets and gaining some free bets should part of your bet not win.

What to look out for when joining a bookmaker.

The best betting sites for football all have varying new customer sign up offers. Our favourite bookmaker Betfair requires the customer to enter a promo code when signing up.

image of footballer standing on a football pitch

Not all bookies require this but many do. A promo code is simply a code entered on the new customer sign up page which activates the new customer offer. If the customer fails to enter this promo code then they will not be entitled to the offer.

New customer Promo codes can also be called Bonus codes. Just make sure you check the Ts and Cs before signing up, if you’re intending to use their new customer offer.

We’ve checked the best football betting sites and the following table will give you the latest promo code to use;

Football Betting Site Join Now
Betfair Promo code ZBBC01 Join Now
Bet365 n/a Join Now
William Hill C30 Join Now
Bet Victor n/a Join Now
Coral n/a Join Now
Ladbrokes 20FREE Join Now

How to bet on football

This is a very broad question. It depends on what you want to bet on, how much you’re willing to bet and what offers or incentives there are when placing a football bet.

The best football betting sites have countless ways and options to enable a customer to place a bet. These are called betting markets. Examples of football betting markets can be placing a bet on who will win a particular football match or having a bet on who will score in a match. The choice can often seem endless.

To place a bet is usually a very simple process. It is not in the bookmakers best interests to make this a difficult thing to do.

Bet365 is one of the most popular bookmakers for football betting. We can use their interface and platform to explain how to place a bet on this sport.

Obviously, you need to have created a betting account with Bet365 (or whatever bookie you have chosen). Once you’ve done this you need to make sure you have added some funds to your betting account; this enables you to place the bet.

You then need to navigate to the football menu. In the case of Bet365, it is called Soccer. Once her you will find all the main list of football options. Included in this are leagues, competitions and nations. You will also notice some other markets which we will go into further detail later on in this post. All of the best football betting sites, know which leagues and markets are the most popular.

For this example, we will choose the Premier League. Upon selecting the EPL, you will see listed all the upcoming matches, including kick off times and dates. The first odds you will see are for the Win-Draw-Win market. To see more betting options available you need to select your chosen match. This will display all of the available markets for that individual fixture. As you can see there is a huge amount of ways to place a bet.

To keep things simple, let’s say we selected Tottenham v Newcastle and we wanted to place a bet on a Newcastle win. It’s a simple bet, however, the odds of 7/1 for a victory to the magpies is too appealing not to pass up. Simply click or tap on the odds and this will be added to your betslip.

As you have previously added funds to the betting account, you can then enter your stake and the bet slip will calculate your returns should it win.

Press the Place bet button and that is all you need to do to place a football bet.

As you make more selections they to will be added to the betslip and the odds will obviously increase. However the more selections you make the higher the chances are of the bet not winning. So you need to be careful!

The sites for football betting all operate in very similar ways. Look for your matches or competitions and carefully select the markets to be added to your bet slip.

There are so many different markets it is impossible to mention them all. They are mostly self-explanatory however the best bookmakers for football have some very clever and attractive incentives for you to bet with them.

The Best Football Sites – Betting markets

This is where the best football betting sites come into their own. The sheer volume of football betting markets makes it a football fans dream when it comes to placing a bet. There are the usual and traditional ways to place a bet and no betting slip would be complete without picking a winner, however, there are some ingenious ways to have a flutter.

Win draw win – Is exactly what it says. Place a bet on the home team to win, a draw or the away team to win.

Correct score – Not my personal favourite as its very hard to predict. You can find some very appealing odds on this market. Here is an example of this market and as you can see the odds vary greatly and you can get a sizable win if you can get an upset right!

Correct score football markets example

Goalscorer – When there’s a striker in red hot form, check out his odds. You may just find a winner. This market now has a range of options from the standard first or any time gola scorer as you will see from the example below. 

  • To Score First
  • To Score Last
  • To score (any time scorer – 90 minutes excludes extra time)
  • To score 2 or more
  • To score a hat-trick

At the bottom you will see the option for “no goalscorer” – this is not the same as 0-0 as if any goals are own goals these do not count in the betting.

For example, if you backed Aguero to score first as below by the first goal was awarded to an own goal then Aguero scored he would be credited as the first goal scorer and your bet would win.

First goal scorer market

Goal times – Another self-explanatory football betting market. Bet on when the time when the goals will be scored. Maybe a market suited for In-Play betting, which is explained further down the page.

BTTS – Ever seen this term? It stands for Both Teams To Score. The BTTS market comes in many variations. You can bet on straight BTTS or BTTS and win which means both teams have scored but one of them has won the match. Some football betting sites offer BTTS no draw whilst others offer acca insurance on BTTS markets.

both teams to score betting markets explained

A market suited to high scoring teams with a leaky defence is the BTTS and over/under market. Here you can place a football bet on both teams scoring whilst predicting the number of goals in the match; hard to do, but the returns can be very high. This is one of the most popular markets. Probably because it’s all about goals.

When betting on football, many markets can lend themselves to stats. There are countless websites offering statistics and information on which players are likely to receive a yellow or red card or which teams are good at gaining or giving away corners.

Cards – Choose the players or teams most likely to pick up the reds and yellows. There is a huge range of card markets on offer in Premier League and Champions league football  –

  • Booking points
  • CArd interval betting – Will there be a card between set times
  • 1st player to be shown a card (Red or yellow)
  • Any time card
  • Player to be sent off
  • Red card markets – half and team betting
  • Home and away team card index
  • Card index match betting
  • Exact card index betting
  • The first team to be booked
  • Time of the first card
  • Last team to be shown a card
  • Half with most cards

Player to be shown a card - red or yellow betting odds

Corners – Follow the stats and place your bets on the teams likely to concede or gain the most number of corners.

The best football betting sites also offer other betting options which you may or may not have heard of, however they are well worth a look.

Double chance – Were all for safe betting and the double chance bet gives the punter a little protection. In a game of football, there can be 3 possible outcomes; a home win, an away win or a draw. Essentially the double chance football bet gives you two chances of winning the bet. So how does this work?

Let’s take Tottenham v Newcastle as an example. With the double chance bet, you can wager on Tottenham winning or the game to end in a draw.

If either of these two outcomes happens then you win the bet. However, if Newcastle won you would lose the bet.

Likewise, you could bet on either Tottenham or Newcastle to win. If either team won then so does your bet, however, if the game ends in a draw then you lose.

On the face of it, this seems like the perfect football betting market. The bookmakers aren’t daft and as attractive as it seems, because you are increasing your chances of winning, this means the odds are lowered (On the double chance market). If you were to bet on the outcomes separately, you’re likely to find higher odds.

Win to nil – A great market that we always like to find value on. It’s quite simple and means you are betting on a team to win, which means they have to score, whilst the other team fail to find the net. Another one possibly for the statisticians amongst you.

In Play – This is offered by most of the best football betting sites and bookmakers. In Play betting is becoming increasingly popular. It means that you can find betting markets available whilst a football match is ongoing.

So if you can see one team dominating the other, or a particular player having a good game or maybe a hot-headed midfielder looks like he might see red, check out what odds are available as the action unfolds. This is a great way to bet and you’ll find some fantastic football betting markets. It makes watching the game a little more exciting.

Cash out – Another offering from the best bookmakers for football is the cash out option. Cashing out a bet is when you have placed a bet and before the bet has come to its conclusion the bookmaker will offer you a return. The trick here is whether you stick to your guns and see the bet through where your returns could be high or take the cash out an option because if you don’t your bet might ultimately lose.

Coupons – Lots of bookmakers have a section called Coupons, within their football market. A coupon is simply a group or list of matches available within a particular market. The bookmakers tend to call the most popular football betting markets ‘coupons’ just so customers can quickly and easily find them.

Football betting accas – If you’ve been tempted by having a flutter on the football you may have been daunted by all the lingo. Hopefully, by now you have seen which bookmakers are the best for football whilst reading about what you can bet on and how you can do it. Probably one of the most popular ways to bet is by creating an accumulator or acca for short. You’ve surely seen them on social media. Someone bragging their acca has won them a nice earner. An acca is simply a bet that contains 4 or more individual bets. (You can place one bet which is a single, two which is known as a double or three individual bets which are known as treble).

A football accumulator bet is created when you choose 4 or more individual bets or legs as they are more commonly known. The more legs you add to your acca the higher the odds and potential returns. The downside is the acc has more chance of losing. You must have seen or heard people moaning about a particular match letting someone’s acca down.

The best way to build an acca is a bet on what you know. The BTTS (both teams to score) market is always popular as well as the win-draw-win market. It’s a good idea to be realistic. A huge 10 leg acca is very unlikely to win.

Some of the best football betting sites offer what is called acca insurance. This can differ from bookmaker to bookmaker but gives the customer a little protection when betting. Acca insurance usually works by placing a 4 fold or more accumulator bet and if one of the legs fails to win then you can get your money back. The money back is usually in the form of a free bet, so you essentially get to place another bet. It’s a nice way to find value in accumulator bets with the added confidence of at least getting something back.

What are bet builders?

These are relatively new and like most things, football betting related have varying names depending on which bookmaker you have chosen. All of the best football betting sites have this facility and they are often called bet Builder or price it up or even request a bet. This is all about the customer creating their own bet and the bookmaker giving the odds.

For example, you may have a goal to be scored in the first half, over 10 corners in the match, a sending off and a team to win. You can often input this into the betting sites interface and/or tweet them the request. They’ll get back to you with the odds. It is a nice way to create your own bets and they can often be shared amongst other punters to add a little interest.

Betting offers for football

Most, if not all online bookmakers have some sort of promotional incentives. These offers come in many forms and if you dig deep you can find some real crackers.

Have you ever seen crazy football betting offers such as 50/1 for Manchester City to wear blue at home? Of course you’re going to bet and get it right, however, what the bookmaker is doing is simply offering you a free bet that most probably can’t be withdrawn in real cash unless the winnings are re wagered on another bet. Our advice for any sort of offer like this is to check what the Ts and Cs are beforehand as they usually apply to new customers.

The best betting site for football betting offers in our opinion is Betfair. We’ve already set out why this bookmaker takes a position in our top 3 betting sites and their promotions are really worth checking out.

Betfair’s promotions page is regularly updated with acca offers on football and you should definitely check out their football jackpots section, billed as the world’s biggest, the Colossus bet can see you win some life-changing sums of money all from betting on football.

The bookmakers often like to offer enhanced odds on football. You need to keep an eye on your betting sites sports book. They’re all named differently from bookmaker to bookmaker however they all do the same thing. Look out for Price boosts or Price rush labels next to some football fixtures.

Football betting strategies

Creating a football betting strategy can take time and patience. A strategy can be something as simple as picking an acca of home wins and hoping for some good odds and returns.

There’s nothing wrong with this however to truly take advantage of the best football betting sites, it may be worthwhile checking out some stats and basing a strategy around something you have knowledge in.

We all like to see goals and you can create a strategy on the BTTS market. If you use a website such you can easily see for yourself who bangs them in and who has a leaky defence. There are stats for clubs across all divisions from most of the main nations across the world. Simply pair up the sides who have high percentages for either scoring or conceding goals and see what odds are offered. Maybe you could stick to a four-fold acca. Check out the line-ups to make sure the star striker isn’t injured and have a bet.

Football stats really do lend themselves to football betting strategies and its an individual choice as to how to make up a betting system.

Here I’m going to cover the best free strategies for football trading on Betfair (or Betdaq if you use them – I don’t). Finding the right strategy for you can really amplify how this goes – but you’ll need to follow the steps to finding the right strategy to suit your level of risk. There is no one sure-fire strategy that will make you easy money every day – make sure you are 100% clear on that!

Things we’ll cover

  1. My top 3 strategies
  2. Other strategies
  3. Strategy ideas
  4. Discipline
  5. Paper trading
  6. FAQs

Top 5 Betfair strategies

Disclaimer – read this first – it’s very important

These are strategies that I’ve used myself and still sometimes use, this is NOT a sure fire way to make money or a get rich quick scheme. Trading is about understanding the markets and gradually growing your knowledge and bankroll. My best advice is to start trading on a spreadsheet without real money for at least a month and then start with small amounts and build from there. I am NOT responsible if you lose your money on these strategies and whilst I do well from Betfair it has taken me years to hone my skills!

No 1 – Dutching

This is one of my favourite strategies on the longer term football markets – win the league, win the world cup etc. Once established you can build up a position covering multiple winners of an event and get a profit regardless of which team wins. You can also do this on the correct score markets in football, here are 2 examples of this trade.

To dutch a market you back multiple different outcomes to get a level return regardless of which one wins. You can use an online calculator to work out the stakes you need to use as I’ll cover in the below example.

World Cup winner – Here’s how the market currently looks (Odds taken on 5th January 2018 – odds subject to change – This is just for an example and is not a live trade)

Dutching strategy on Betfair example

So I’ll then look for who’s the most likely to win, and let’s be honest England have absolutely no chance!

Realistically the winner would most likely come from – Germany, Brazil, France, Spain or Argentina. If you head over to Coupon arbitrage’s multi back calculator  and add the prices you’ll see that you can get a 45% return if any one of these teams wins – decent!

67% Dutching return

To get that return you’ll need to back all the top 5 teams at the stakes quoted. The total stake is shown in the bottom left corner. You can change the main stake to suit. You do still get the options of cashing out although this isn’t something I’d personally do.

You can get even more teams covered if you’re more risk-averse – Add in England, Portugal, Uruguay, Croatia and Belgium and you’ll STILL get an 11% return on your stake! Obviously, there are risks of a real random outsider going on a run, Think Holland in the 2014 World Cup, but you’d be astounded if they lifted the trophy at the end of the tournament.

Correct score dutching

This works the same as the above but you cover multiple scores. As a simple example if you think a team will win in a low scoring game you could dutch the 1-0, and 2-0 scores rather than back them for the win outright.

Example game – Crystal Palace v Brighton in the FA Cup.

For this example, let’s say I think Palace will win in a tight game, say 1-0 or 2-0 and I could back the palace win at 3.2

Or in the Correct score market, I could back both 1-0 and 2-0, at stakes using the dutching calculator (shown below) and get the equivalent of 4.8 on the bet (387% return v a 220% return at 2.2).

Correct score dutching strategy - example book


Scalping is gaining the difference between the 2 prices by tick trading or taking a position and quickly exiting it. This can be done in 2 ways –

Tick trading

This is taking advantage of the difference between the back price and the lay price. You place a lay at the back price and a back at the lay price and plan to get the 2 matched. You can also do tick trading when you see the weight of money moving the market and back to lay (or lay to back). This takes some practice and research and is not a technique I’m currently using but is a good one for the data geeks.

Here is an example of getting a £20 free bet on Crystal Palace v Arsenal game.

Tick trading on Betfair example

Here the back is at 7.2 and the lay at 7.6 which gives us enough margin. It’s just a case of getting the bets on and waiting in the queue to be matched. Again start small with this and get use to how the markets can move before a game. You need to hit the back and the lay and then go to the bet slip and change the odds to what you’re looking for like so.

Move the tick to change the odds

Once matched the market will then look like this

Tick trading completed market

With larger stakes you can easily equalise the trade using a back lay calculator to get an even result all round. This purely an example of how the trade works.

Quick moving markets

Here’s where you need to be alert to the movement of markets and this takes some practice in order to get it right. This can be things such as goals markets in the second half of football matches or quick starters in horse racing.

To trade in football you’re looking for an opportunity to get in as the price is moving quickly – usually the 70th to the 80th minute. The best market for this is either the correct score or the goals market – for 1 more goal ie if it’s 1-1 its the over 2.5 markets. All you are looking for is the market to move 1 tick and then get back out again. You can place both trades almost instantly and get your lay ready as soon as the back is matched.

If you’re watching the game this can be done during a lull in play but does carry a certain amount of risk with it. This is one I have tried but it’s not one I really like to stick to as I think there are simpler options.

Other best football betting sites

There are a huge number of betting sites for football. They all have different markets and ways to bet. They all have various welcome bonuses, free bets and offers all enticing you to sign up with them.

A football betting site is a personal choice. It depends what you’re after. Some have a really good In play product, whilst others are constantly enhancing their football betting odds.

If our top 3 don’t meet what you’re looking for then check out the best of the rest;

Table of other bookmakers

To sum up

There are countless bookmakers all vying and competing for your custom. Our guide is based on our opinion. We have created our top 3 best football betting sites to give you an informed idea of where to sign up and what you can expect to receive to hopefully give you the best football betting experience.

Remember to gamble responsibly.